MT
Assigned members
350

350 active in book of business

Most likely to switch
42+6 this week

Premier Priority tier

Appointments booked
38+9 this week

31% booked rate · 46 open slots

SMS nudges sent
31

58% click · 11 booked from SMS

SOA complete
21
SOA needed
14
Outreach not started
89
No-shows this week
3
Enrollment started
12
Pending outcomes
7
Shopping funnel leads
18
Find-a-Local-Agent
11
QR campaign leads
9
Custom website bookings
14

AEP retention & enrollment funnel

From prioritized members to documented enrollment actions.

Assigned Members350 (100%)
Prioritized for Outreach142 (41%)
Outreach Sent96 (27%)
Appointments Booked38 (11%)
Appointments Completed18 (5%)
Enrollment Actions Started12 (3%)

Booking window capacity

Booked vs available.

Switch-risk distribution

Across 350 assigned members.

42
High
100
Medium
208
Low

Appointment outcomes

Active AEP cycle.

18
Completed
17
Booked
2
Rescheduled
3
No-show
5
Follow-up

Retention vs acquisition

Two parallel funnels.

Retention
  • Assigned members350
  • High-risk members42
  • Outreach sent78
  • Appointments booked24
  • Retained / no change14
  • Enrollment follow-up8
Acquisition
  • New leads65
  • Contacted41
  • Booked14
  • Completed6
  • Enrollment action started4
Tester Agent Consumer